Fair produzierte Turnschuhe, ein Möbelbauprojekt mit Flüchtlingen, ein außergewöhnliches Konzert: Mit Crowdfunding können Ideen unabhängig von herkömmlichen Finanzierungsmethoden verwirklicht werden - einfach, weil ausreichend viele Menschen sie verwirklicht sehen wollen.Und es geht dabei um mehr als nur um Geld. Die Initiatoren erfahren im direkten Austausch, was die Interessenten wollen, und die Unterstützer können unmittelbar an der Entstehung eines Projekts teilhaben. Crowdfunding macht die Möglichkeiten der Vernetzung ganz konkret erlebbar, und alle profitieren davon.Dieses Handbuch erklärt, welches grundlegend neue Potenzial in Crowdfunding steckt, wofür es sich eignet und vor allem: wie es funktioniert. Schritt für Schritt führt es durch die Vorbereitung und Umsetzung einer Crowdfunding-Kampagne, dazwischen berichten erfolgreiche Starter in Fallbeispielen von ihren eigenen Erfahrungen."Crowdfunding kehrt die Machtverhältnisse um."Das Crowdfunding-Handbuch ist anlässlich des Films CAPITAL C und in Kooperation mit seinen Machern Jørg Kundinger und Timon Birkhofer entstanden. Geschichten aus dem Film und Recherchen aus seiner Entstehung sind ebenfalls in das vorliegende Buch eingeflossen.

"Crowdfunding Secrets: A Comprehensive Guide to Successfully Funding Your Next Project" is the ultimate resource for entrepreneurs, creators, and innovators who want to bring their ideas to life through crowdfunding. This comprehensive guide takes readers step-by-step through the entire crowdfunding process, from choosing the right platform and crafting a compelling campaign to engaging backers and navigating legal issues.With detailed insights and practical tips, this book covers everything readers need to know to succeed in crowdfunding, including the psychology of crowdfunding, the importance of visual storytelling, and strategies for building a strong crowdfunding team. The book also explores the power of social media, the complexities of crowdfunding regulations, and the art of creating incentives for backers.In addition, "Crowdfunding Secrets" includes inspiring success stories of crowdfunding triumph, demonstrating the transformative power of crowdfunding to bring innovative ideas to life and create new opportunities for success. The book also looks to the future of crowdfunding, exploring emerging trends and predictions for the next decade.Whether readers are new to crowdfunding or experienced veterans, "Crowdfunding Secrets" provides the essential knowledge and practical guidance they need to achieve their crowdfunding goals and bring their visions to life.

Andrew A. Schwartz marries theory with on-the-ground research to give lawyers, students, scholars, and policymakers a one-stop shop for everything they need to know about investment crowdfunding, its regulation, and how to improve it. Investment Crowdfunding is an accessible and engaging introduction to a growing field.

Crowdfunding is becoming an increasingly popular method to finance projects of every kind and scale. This contributed volume is one of the earliest books presenting scientific and research-based perspectives of crowdfunding, its development, and...

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, non-profits, artists, and others.

The concept of crowdfunding, where grassroots creative projects are funded by the masses through websites such as Kickstarter and Indiegogo, has been steadily gaining attention over the last few years. Crowdfunding the Future undertakes a dynamic...

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, non-profits, artists, and others.

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to show what has worked and why, giving readers a solid foundation to research and create a campaign of their own. Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com. A stop word appendix for the book can be accessed at www.routledge.com/9781032312736

China is currently the front-runner on the global crowdfunding market, even though this form of financing originated in the USA. Crowdfunding in China, however, differs significantly from its counterpart in the West. This book reveals that Chinese...

This book focuses on various types of crowdfunding and the lessons learned from academic research. Crowdfunding, a new and important source of financing for entrepreneurs, fills a funding gap that was traditionally difficult to close. Chapters from...